Developed Pre-Production Documents for Audio Visual Promos

Location Recce

Risk Assessment

Final/Detailed Storyboard

Scene 1 duration: 8 seconds

Scene 2 duration: 5 seconds

Scene 3 duration: 7 seconds

Scene 4 duration: 4 seconds
Scene 5 duration: 2 seconds
Scene 6 duration: 5 seconds
Scene 7 duration: 6 seconds

Scene 8 duration: 9 seconds

Scene 9 duration: 6 seconds

Scene 10 duration: 6 seconds

Production Schedules

Legal Considerations

We believe our promo avoids any legal concerns that could approach us. Copyrighted content, such as sounds, background music and images have or would have been given permission to use before placement in the promo. Any music that requires royalties to be played would also be done so, or replaced with royalty-free music. We do this in order to prevent being copyright-struck on YouTube or getting in trouble with any producers for using their media without permission.

One potential problem we have ran into is the Privacy Data Protection act, in which we are not allowed to film in the HMV store in fear of breaking that law. The store has enforced this law because it is a public area and people may not want to be filmed or on camera. In some cases, it could be harmful for people who are under protection and might be found from an abuser if seen on public video. Therefor, we must prevent filming in public, or either ask permission by the person to be recorded or sensor/blur out faces of the general public.

Ethical Considerations

We also believe our promo avoids any ethical concerns that could approach us. It follows the CAP code by being legal, decent, truthful and harmless. Our advert does not contain any misinformation, show any dangerous behavior or imagery, or anything illegal or potentially harmful towards another individual or company. The visuals advertise HMV in a safe way for all ages that can be shown in the light of day, without anyone being harmed or slandered.

Our only potential concern would be including any flashing lights, images or visuals as it could harm those conditioned with epilepsy or general photosensitivity and cause injury to them.

In order to avoid this, we will be following the Zach's law and avoid including to many flashing lights or images. We can still express the energy of the advert through the editing, vibrant colours and fast camera movements.

In order to keep our promo inclusive for everyone, there will not be many actors included, or even people in general. However, any models that will be used for showing off the clothing and worn accessories will be of multiple cultures and ethnicities as well as body positive and well represented.