P3: Pre-production
Note: All of my pre-production document are created digitally as opposed to being sketched. This is because I have no reliable way of translating any physical sketches into a computer image because of lack of front phone camera. I might re-create these into a sketch in the future but, for now, all my pre-production documents are either drawn in a drawing software, using stock images or both.
Squack TV advertisement storyboard
The TV advert will have a general advertising approach, but with a hint of shockvertising and dark humor. Unlike most shock advertisements, which try to scare or discomfort an audience, my TV advert will use its surreal nature to charm an audience or amuse them with the weird but funny scenario. My biggest inspiration for my TV ads are the Skittles advertisements that show similarly playful ideas, like a boy having skittles in place of his teeth. Despite it's strange visuals the tone of the advert will be abstract but calming and far from abrasive. I believe these types of advertisements are very memorable and fun to watch, not just as an advertisement but as a visual art.
Print Advert
The print advert will be much more neutral and simple than the TV advert, keeping the main feel of Squack quick and easy. The simple yellows and blues say how vibrant the drink is itself and the eyes dotted around makes it just quirky enough for it not to be boring. The Squack logo sits center with the text overlapping it while both are still visible; this way, the viewers eyes are drawn to the logo and text immediately giving context to what the product's called.
Social Media Visualization
The social media advert will be the most comedic out of the campaign in order to gain traction and recognition similar to most companies' social media accounts. In order to stay casual and non-corporate, most posts from the social media will be generally about rubber ducks and interacting with fans about the drinks (but mainly rubber ducks). These have to be the most crucial advertisements as our target audience use social media the most.
Project Plan
Production Table and Planning
Pre-Production
Production
Post-Production
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