Meaning in Media Products

Terms for Meaning

Codes

-Something that you aren't explicitly taught, you just know what it means (red is for anger, blue means cold, lightbulb means idea)

Symbolic Codes

Point the audience towards meanings that aren't always apparent (black represents evil). 

Technical Codes

Use of camera, lighting, sets to bring meaning to what's on screen (shaky cameras imply first person perspective)

Conventions

The factors of what makes a scene the way it is, and what we expect from a genre of media (guns show violence, heavy drums in metal music)





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