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Media Products and Audience

on September 12, 2023

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Media Products and Audience

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P2 - Audio Visual Promo Concepts

Audio Visual Promo Synopsis Our audio visual promo will be advertising the products, specifically accessories, sold at HMV. The promo will display the merchandise and brands found in HMV in a stylish way similar to a clothing brand advertisement, but with a little more energy and coolness to fit the brand. It will shows merchandise for a variety of media such as music, videogames, TV shows, films and books. The run time for the promo video will be around 30 seconds, if not a little longer or even up to a minute. We believe we can fit all of the visuals and scenes we want to show within that timeframe and do not wish to drag it on as that would interrupt the fast pace of the advert. Target Audience The target audience for our promo are media and music fans between the age of 12-25, with a social grade between E and C1. Advertising to a younger demographic will be great for introducing the HMV brand to a new audience who will follow it for generations. Although the brand is retro, se

M3 - Squack follows Codes and Conventions

How Squack follows Codes and Conventions Introduction Advertising, whether it be multimedia or traditional, must follow a set of codes and conventions in order to create an effective campaign. This will include the messages and imagery an advertisement uses or how it is sent to an audience. Squack, my drink brand and multimedia product to be advertised, follows these codes and conventions while also standing out in its own way. Codes and Conventions For all media, there are a set of common codes that are used to create an engaging product, from a full length film to a six second advert. Many media sectors such as film, TV, radio, print and music follows these codes without even realizing. Symbolic Codes Symbolic codes are an associative method of deciphering how a media product relates to real life. Because of how these codes are used in our day-to-day life, they are not hidden in the least and are easily recognized by anyone. For example, a dove sat on a cross would heavily connotate

M1 - Analyze the different approaches used in promos

Analyze the different approaches used in promos This case-study will be discussing how purpose is created in visual promos through techniques and styles. A visual promo is a type of short video which is used to either inform, advertise, entertain or educate and uses different types of editing, mise-en-scene, cinematography and visual effects to bring meaning to a video. It will also include what these aspects connotate and the deeper meaning they bring behind a basic view of a promo. The two promos I have chosen to look into for this report are completely different from one another, but allows us to see two different perspectives to an audio-visual promo Informative Promo This video is a quick tutorial on how to make a fajita-style pasta dish. This is used to help inform the viewer the step-by-step directions of how to prepare and cook this food, as well as showing the order of ingredients and how long it takes to make. This promo was made by BBC Goodfoods, which is a food media compan

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Media Products and Audience

Media Products and Audience

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