Terms

Terms

Conglomerate: Large organization of different companies. Each subsidiary business runs independently but support the main goals of the parent company.

Independent: Focuses on one type of media or service

Company: A group with intentions of selling a service or product

Public Service Model: 

Joint Venture: When the media company woks with another company on a project

Distribution: -How a product or brand reaches an audience

-How its marketed and promoted

Independent company

Advantages:

- Creative freedom

- No interference on projects

- Joint ventures

Disadvantages:

- Smaller budget / can't give as much money

- Less knowledge of the brand for a target audience

- Lot more competition limiting funding

- May need support rom larger companies

Vertical access- Conglomerate companies of their companies with complete control

Horizontal access- Multiple companies working on multiple projects

Synergy- Using two or more companies to promote a product

Question 1: What are the two ways a media company can operate?

Answer: Vertically, with one company in control of a conglomerate of companies and horizontally with multiple companies operating different media outputs.

Question 2: What is the Value Chain?

Answer:

Question 3:Explain how a new Disney Film franchise can benefit from Synergy and Cross-Media?

Answer: Spreads the brand through media that's already known by a general audience? (Themed song / Interactive website / Book version)