Advertising
Digital: - Adverts on Disney+
- TV adverts
- Cinema trailers
- Social media posts
- Podcast sponsor
- Sneak previews
- Brand collaboration
Traditional: - Leaflets and posters
- Billboards
- Merchandise
The Jungle Book (Remake) Marketing
- Wide target audience (Nostalgic adults to older children)
- Trailer advertisement (Long and short)
- Snapchat filters / Social media snippets
- Clothing collaboration (KENZO)
The Dark Knight Advertising
- Trailers
- Website with countdown to film release
- Posters hidden inside Bat Man comics
- Email advertising - must submit email and receive one pixel of a joker image
- Campaign event - Bat Man related activities and entertainment
- Screening of bank heist scene
- Joker cake event
- Clothes / Merchandise
B) An example of Print advertising used for The Dark Knight was the movie posters. Not only were they promotable but also purchasable for movie fans. Another example would be the pizza box adverts which were effective for general marketing and since food and film are commonly associated with each other.
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